BLUE BUNGALOW - LOYALTY EXPERIENCEDesigning a tiered loyalty experience that rewards customers beyond points.
CONTEXTRole
UX/UI Design while employed as UX Analyst.
Following brand guidelines, I designed all responsive UI states across the loyalty journey, ready for developer handoff. This included facilitating requirement gathering with eCommerce and Marketing to map UI variations based on login status, loyalty opt-in, tier level, points balance, and redemption activity.
Background
Blue Bungalow is a fashion retailer for mature women. Club Blue Bungalow is a tier-based loyalty program rewarding customers beyond points - offering travel experiences, collection discounts, priority shipping, and free returns.
Due to tech partner limitations, the loyalty program is on hold.
SOLUTIONMember Experience
Final responsive UI designs in the sate of a Level 2 loyalty member, with a points balance.
DEVELOPER DOCUMENTATIONHandoff
Developer hand off documentation detailing all sections and state variants from the one homepage.
What I’d do differently
The challenge with this project was quick turnaround and access to the loyalty program SME.
User testing
If there were more time, I would prototype and test with customers with the knowledge that this customer segment is resistant to change, to determine which parts of the content, program offerings, or UX they struggle with most.Collaborate directly with the tech partner loyalty expert
Outlining requirements and all UI states with the loyalty program expert would have been helpful to reduce assumptions in design and understanding technical limitations in early iterations.
REFLECTION
